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Prompt

Competitor Discovery Prompt

Surface and structure direct competitors for a given product.

1 min read

/ quick answer

Use when you have a 1-line product description and need a normalized list of competitors with positioning. Surface and structure direct competitors for a given product.

Surface and structure direct competitors for a given product. Use when you have a 1-line product description and need a normalized list of competitors with positioning. Copy the prompt below, swap the bracketed variables for your own context, and run it in any capable model. This prompt node is part of the Onexial knowledge graph and links to related concepts, workflows and tools below.
Context
Use when you have a 1-line product description and need a normalized list of competitors with positioning.
Prompt
You are a market research analyst. Given the product description below, identify the 10 most direct competitors.

Product: {{product_description}}
Target customer: {{target_customer}}

For each competitor, return JSON with: name, url, pricing_model, one_line_positioning, top_3_differentiators.
Only include companies that actively serve the same target customer.
Example Output
[
  {
    "name": "Notion",
    "url": "https://notion.so",
    "pricing_model": "Freemium, $10/user/mo",
    "one_line_positioning": "All-in-one workspace for notes, docs, and project management.",
    "top_3_differentiators": ["Block-based editor", "Database views", "Large template ecosystem"]
  }
]
Related Workflow
Related Tool Stacks
/ frequently asked

What does the Competitor Discovery Prompt prompt do?

Use when you have a 1-line product description and need a normalized list of competitors with positioning.

Which AI models work with this prompt?

It is model-agnostic: it works with any capable general model. Replace the bracketed variables with your own context before running it.

What output should I expect?

[ { "name": "Notion", "url": "https://notion.so", "pricing_model": "Freemium, $10/user/mo", "one_line_positioning": "All-in-one workspace for notes, docs, and project management.", "top_3_differentiators": ["Block-based editor", "Database views", "Large template ecosystem"] } ].

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